GEO – Generative Engine Optimization
The most cutting-edge skill in digital marketing. Learn to make your brand appear in ChatGPT, Google Gemini, and Perplexity's AI-generated responses — the new front page of the web.
1 Month 4 Modules Certificate Included Placement Support
Course Overview
GEO – Generative Engine Optimization
The most cutting-edge skill in digital marketing. Learn to make your brand appear in ChatGPT, Google Gemini, and Perplexity's AI-generated responses — the new front page of the web.
What You'll Learn
Understand how generative AI search works
Build brand entity authority for LLMs
Create content that AI systems cite and reference
Monitor brand visibility in AI responses
Develop a GEO strategy for clients
Stay ahead of the AI search revolution
Course Curriculum
1
Understanding Generative AI Search
- How LLMs generate responses
- Training data vs retrieval
- Why GEO differs from SEO
- The LLM landscape: ChatGPT, Gemini, Perplexity
2
Brand Signals for LLMs
- Entity recognition
- Knowledge Graph optimisation
- Wikipedia & Wikidata signals
- Press & mentions strategy
3
Content Strategies for GEO
- Authoritative source positioning
- Data-backed content
- Citeable statistics and studies
- EEAT signals for AI
4
Monitoring AI Visibility
- Prompting AI for brand mentions
- Competitive gap analysis
- GEO reporting frameworks
- Future-proofing your strategy
Tools & Platforms
ChatGPT
Google Gemini
Perplexity
Google Knowledge Graph
SEMrush
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Flexible Batches
Weekdays & Weekends
Certificate
Industry-Recognized
Placement
100% Assistance
Mode
Online & Offline
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