DV360 – Display & Video 360
Master Google's enterprise programmatic advertising platform. Learn campaign setup, audience targeting, deal IDs, floodlight activities, and performance optimization in DV360.
2 Months 5 Modules Certificate Included Placement Support
Course Overview
DV360 – Display & Video 360
Master Google's enterprise programmatic advertising platform. Learn campaign setup, audience targeting, deal IDs, floodlight activities, and performance optimization in DV360.
What You'll Learn
Set up and manage DV360 campaigns end-to-end
Use advanced audience targeting strategies
Configure floodlight tracking and attribution
Negotiate and activate PMP deals
Optimize campaigns for CPM, CPC, and CPA goals
Deliver comprehensive programmatic reports
Course Curriculum
1
Programmatic Advertising Fundamentals
- What is programmatic?
- DSP, SSP, DMP, Ad Exchange
- Real-time bidding (RTB)
- DV360 in the Google ecosystem
2
DV360 Platform Setup
- Account structure
- Advertiser & campaign setup
- Insertion orders & line items
- Creatives & ad formats
3
Audience Targeting
- 1st, 2nd & 3rd party data
- Google Audience segments
- Custom intent audiences
- Remarketing in DV360
4
Deals & Inventory
- Private marketplace (PMP)
- Programmatic guaranteed (PG)
- Deal IDs
- Brand safety settings
5
Measurement & Optimisation
- Floodlight activities
- Attribution models
- Viewability & brand lift
- Performance reporting
Tools & Platforms
DV360
Campaign Manager 360
Google Ads Data Hub
Looker StudioGoogle Audience CenterRelated Courses
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Flexible Batches
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Certificate
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Placement
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Mode
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